This lecture was held on 21st Nov 2013 where we had covered a very imperative topic which was on branding. As usual, the class was a creativity lesson. The professor asked us to draw buildings, roads, trees with just a dot in the paper. This means that everything starts with one dot.
Branding could be referred to as something which proves a point where it gives a “good feeling” to the buyers of particular products. For e.g. one who buys LV belts knows that it is something luxurious and thus people get attached to several brands. The creation of a logo is also another process of branding. It is all about the reputation one brand earns from its products. With the help of branding, companies can attract customers towards them and also keep their previous customers totally attached to them. Thereby, branding involves a lot of consistency, visibility and originality.